Toyota President Akio Resigns! The successor is Koji Sato of Lexus Stop who is swamped with “impulse buying AE86” | MOBY [モビー]

Toyota President Akio Toyoda Retires, Becomes Chairman

On January 26, 2023, Toyota announced the appointment of officers effective April 1, 2023 and the composition of directors effective April 1, 2023 at the 119th Ordinary General Meeting of Shareholders.

Akio Toyoda resigned as president and Takeshi Uchiyamada, who was responsible for the development of the first Prius, resigned as chairman as of April 1, 2023. Mr. Takeshi Uchiyamada is also scheduled to retire as Representative Director on the date of the 119th Ordinary General Meeting of Shareholders.

Akio Toyoda will become chairman and representative director and will support the new president in the future.

President Morizo ​​will be on stage! Talking about passion with AE86 Trueno & Levin

Lexus and GR brand leader Tsuneharu Sato becomes new president

Mr. Tsuneharu Sato, an executive officer who is currently the head of the Lexus and GR brands, will become the new president of Toyota in the executive personnel changes effective April 1, 2023.

Mr. Tsuneharu Sato stated that the new team’s mission is to “transform into a ‘mobility company’,” and that ‘we will work tirelessly to get even one step closer to the future of mobility that can only be created by a car shop.’ said.

Current president Akio Toyoda and new president Tsuneharu Sato both became presidents of Toyota at the age of 53.

“MANUAL BEV” demonstration video released

Tsuneharu Sato, the new president, said on Facebook that he was “addicted to the swamp”

Mr. Akio Toyoda introduces Mr. Tsuneharu Sato from around 13:54 in the video playback time.

At the Tokyo Auto Salon 2023 held from January 13, 2023, at the press conference of TOYOTA GAZOO Racing, which Toyota exhibited, Mr. Akio Toyoda, who made an announcement, said, “Recently, when I was looking at Facebook,” AE86 I introduced Mr. Tsuneharu Sato of the GR Company, saying that there are people who only upload things that they have bought.

At the time of introduction, the display of the name is hidden, and the profile icon also displays a Facebook post with a line of sight.

On November 16, 2022, a post reporting the purchase of the AE86 Corolla Levin, saying, “I bought it on impulse,” and on December 3, 2023, posting the words “in progress” and a photo of the maintenance scenery, and press. Three days before the conference, Mr. Akio Toyoda posted a picture of how the genuine rear spoiler was installed, saying, “This is a swamp… I got stuck in the swamp.”

On social media, when Mr. Tsuneharu Sato became the successor to President Akio Toyoda, there were reactions such as “He is suitable to succeed Morizo”, “Expect the revival of Celica”, and “He may be sharper than Morizo”.

Is the appearance of the representative enjoying driving a big effect in attracting fans?

A flashy performance show, the driver is… Shah, the president? !

[Read]There is no end to the number of cars stuck on snowy roads with normal tires

Leave a Reply