It’s sold out from the original house… is it a little awkward? The Founders of OEM Cars[Recommended Vehicles]| MOBY [モビー]

“OEM vehicles,” in which vehicles developed and produced by other manufacturers are supplied and sold under the company’s own brand by replacing the vehicle name and manufacturer’s emblem, are the result of the concentration of management resources by each manufacturer to narrow down the types of vehicles under development. is increasing step by step.

In the beginning, many of the models were sold in response to sales demands to “supplement the models that our company lacked, so that users would not rely on dealers of other manufacturers.” , There are more cases where OEM supply is assumed from the beginning and the case of selling in-house is incidental.

Let’s take a look at three of the representative models that marked the beginning of such “OEM cars that sell better than the original.”

Toyota Duet (Daihatsu Storia OEM, 1998)

The first OEM car that was aggressively sold with light commercials of “Duet Duet♪”

Since the partnership in 1967, Toyota, which has Daihatsu under its umbrella (became a wholly owned subsidiary in 2016), has outsourced the production of Toyota-developed cars such as the second-generation Publica, and participated in competitions between subsidiaries. .

Since the first generation Charade (1977), Daihatsu’s compact cars have also been recognized at a glance, and in the late 1990s, when the company developed a new liter car “Storia” based on the new standard minicar from October 1998. Involved and launched OEM version of “Duet” a few months later.

With the advent of the first generation Vitz (1999), there was no successor to the Corolla II, which was scheduled to be discontinued, making it ideal for Corolla stores. It became a hit work surpassing.

Since then, it has become standard for Toyota to sell compact cars developed independently or jointly by Daihatsu, and the current Rise (Rocky OEM) and Roomy (Thor OEM) are also very popular models.