It’s sold out from the original house… is it a little awkward? The Founders of OEM Cars[Recommended Vehicles]| MOBY [モビー]

“OEM vehicles,” in which vehicles developed and produced by other manufacturers are supplied and sold under the company’s own brand by replacing the vehicle name and manufacturer’s emblem, are the result of the concentration of management resources by each manufacturer to narrow down the types of vehicles under development. is increasing step by step.

In the beginning, many of the models were sold in response to sales demands to “supplement the models that our company lacked, so that users would not rely on dealers of other manufacturers.” , There are more cases where OEM supply is assumed from the beginning and the case of selling in-house is incidental.

Let’s take a look at three of the representative models that marked the beginning of such “OEM cars that sell better than the original.”

Toyota Duet (Daihatsu Storia OEM, 1998)

The first OEM car that was aggressively sold with light commercials of “Duet Duet♪”

Toyota Duet (early model)

Since the partnership in 1967, Toyota, which has Daihatsu under its umbrella (became a wholly owned subsidiary in 2016), has outsourced the production of Toyota-developed cars such as the second-generation Publica, and participated in competitions between subsidiaries. .

Since the first generation Charade (1977), Daihatsu’s compact cars have also been recognized at a glance, and in the late 1990s, when the company developed a new liter car “Storia” based on the new standard minicar from October 1998. Involved and launched OEM version of “Duet” a few months later.

With the advent of the first generation Vitz (1999), there was no successor to the Corolla II, which was scheduled to be discontinued, making it ideal for Corolla stores. It became a hit work surpassing.

Since then, it has become standard for Toyota to sell compact cars developed independently or jointly by Daihatsu, and the current Rise (Rocky OEM) and Roomy (Thor OEM) are also very popular models.

Nissan Moco (Suzuki MR Wagon OEM, first generation, 2002)

Nissan wants to sell mini vehicles and Suzuki wants to increase production

Nissan Moco (first generation)

In 1999, Nissan became affiliated with French Renault and started rebuilding, and entered the mini car market to incorporate mini car users into the company and step up with Nissan cars.

However, the only mini mini that was developed in-house was the experimental Hypermini (2000), and since there was no development experience before that and no production line, they decided to start OEM sales first and formed a partnership with Suzuki in April 2001.

Suzuki’s mid-engined mini that was exhibited at the Tokyo Motor Show 1999 was reworked into a realistic FF vehicle, a sporty version complementing the Wagon R, and Nissan’s proposal to increase production of the MR wagon seemed attractive, and the number of MR wagons seemed to be attractive. We will start OEM supply of Moco with a delay of a month.

As a result, the original MR Wagon did not reach the target sales volume because the Wagon R was selling well, and although the number of grades was narrowed down from the original, Nissan, which has a large sales scale, sold more than the target as an entry model that is more profitable than the March. The scheme called Moco continued until the last third generation.

Toyota Town Ace (Daihatsu Grand Max OEM, 4th generation, 2008)

While it is said that it is too small, it becomes the main model before you know it.

Toyota Town Ace (4th generation)

Strictly speaking, “the original model will be released in Japan in 2020, so it was difficult to call it an OEM in Japan”, and it was produced by Astra Daihatsu in Indonesia, and the original Daihatsu version was also sold overseas, but in Japan, the Toyota version has been all over for a long time. A rare example.

Daihatsu will also start domestic sales in 2020, and when it was released as Light Ace (later discontinued) / Town Ace in 2008, the predecessor, which was a medium-sized commercial vehicle, will not change to a light commercial vehicle like an expanded Hijet light commercial vehicle. I was puzzled.

After all, the size has been reduced by more than one size and it can not hold the luggage so far (there is no function to fold the passenger seat and put long objects on it like the Hijet Cargo), and although it was noisy that it could not be used for work, such users All you have to do is buy a 4-number version of Hiace.

If you notice it, it sells normally and runs around the city, and Toyota’s Daihatsu OEM has become a standard for small commercial vehicles, and it is also supplied to Mazda as an OEM Bongo (5th generation).

* The author information of the images used in this article is as of the publication date.

[Recommended car series]If you want to read all at once, click here!

Click here for 3 cars by manufacturer

Click here for 3 selections centered on sports cars

Click here for special features such as “The car I want you to ride a little bad boy”

Leave a Reply